In August 2019, K11 Musea, the world’s first museum-retail destination, opened its doors. Aiming to merge culture, shopping, and art, the look of every store within, including leading luxury brands such as Off-White and Chanel had been curated to fit within the architectural principles of the shopping destination. More than 100 acclaimed local and international artists, architects, designers and environmentalists worked together to make K11 MUSEA a unique one-of-a-kind space which merges culture and innovation into one space.