Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.The visual identity of Squid Game has become instantly recognizable worldwide, with its bold aesthetic playing a key role in the show’s success. From the pink uniforms and geometric masks of the guards to the vibrant green tracksuits of the players, the show’s striking visuals have firmly embedded themselves into global pop culture. Lucie Kaas’ Kokeshi doll collection draws from this powerful imagery, bringing to life the show’s unforgettable characters in a way that merges traditional craftsmanship with the unmistakable visual language of Squid Game.

Design by Becky Kemp in collaboration with Netflix