About Esben Gravlev Rasmussen

Esben is the Creative Director of Lucie Kaas. Though born and raised in Roskilde, Denmark, he doesn’t consider himself typically Danish as he has always been fascinated and resonated with cultures and trends from across the world.


Appreciation for the atypical mainstream has been a consistent theme for Esben. Though always having a creative soul, he is not a formally trained designer or artist. Following his senses is how Esben approaches the creative process in Lucie Kaas, whether it be the designs the brand creates, or the designers the brand chooses to work with.

About Ellora Rasmussen

Born and raised in Canada by immigrant parents from Bangladesh, Ellora moved to Denmark in 2005.


Ellora’s South-Asian upbringing together with her being raised in Canada’s multi-ethnic cultural environment has strongly formed her views of the world. For her, it is essential, that brands have a voice and use their platform for the better good.

For both Ellora and Esben, at the center of Lucie Kaas as a brand is the power of design to make room for personality, to communicate, inform, and influence.